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Privacy Policy

Last updated on March 26, 2020


What are personal data?
Personal Data is any information, of any nature and on any support (eg sound or image), relating to an identified or identifiable singular person.

An identifiable person is a person who can be identified directly or indirectly, eg by name, identification number, location data, an electronic identifier or other elements that allow identification of that natural person.

Who are the holders of personal data?
The Customer or User, a natural person, to whom the data relates and who has enjoyed the services or products of Boat Alive. The Customer or User will be the person who uses Boat Alive’s services or products.

Boat Alive informs that it also protects personal data and respects the rights of customers and users.

What categories of personal data do we process?
The categories of data we treat are as follows:

Base Data

Identification and contacts


Example: When submitting the reservation form, is requested for Name, email and telephone contact as well as the product or service you want to request


The person responsible for the collection and treatment of your personal data will be Setúbal Alive and, in this context, it decides which data will be collected, means of treatment and purposes for which the data are used.


These are the circumstances in which we process your personal data:


When you have your express consent – in writing, orally or through the validation of an option – and prior and if that consent is free, informed, specific and unambiguous. Examples are your consent for Boat Alive to analyze the use of services and products and make recommendations or send marketing messages, to use your identification data or use of services to send marketing messages from Boat Alive, your consent so that we can use the service information to improve our quality of service;


Contract execution and pre-contractual steps
When the processing of personal data is necessary for the celebration, execution and management of a service requested from Boat Alive, such as for the preparation of a proposal for products and / or services for the management of contacts, information and requests, for the billing, collection and payment management;


Compliance with legal obligation
When the processing of personal data is necessary to fulfill a legal obligation to which Boat Alive is subject, such as the communication of identification data to police, judicial, tax or regulatory entities;


Legitimate interest
When the processing of personal data corresponds to a legitimate interest of Boat Alive or third parties, such as the processing of data for, improvement of quality of service, detection of fraud and protection of revenue and when our reasons for its use should prevail over your data protection rights;


How long do we process your Personal Data?

Your personal data is processed by Boat Alive only for the period of time necessary to achieve the defined purpose or, depending on what is applicable, until you exercise your right to object, the right to be forgotten or withdraw your consent.

After the respective conservation period has elapsed, Boat Alive will delete or anonymize the data whenever it should not be kept for a different purpose that may exist.

For what purposes do we process your Personal Data?

Purposes Examples of purposes (not exhaustive)
Marketing and Sales

– Marketing or selling new products or services 

– Analysis of consumption profiles

– Adaptation and development of new products or services

Customer Management and Service Delivery – Contact, information or order management
– Complaints management;
– Billing, collection and payment management
Accounting, Tax and Administrative Management – Accounting, invoicing
– Tax information, including sending information to the tax authority
Litigation Management – Judicial and extrajudicial collection
– Management of other conflicts
Fraud detection, revenue protection and auditing – Fraud detection and illicit practices
– Revenue protection and control
– Credit risk management
– Internal audit and investigation
Network and systems management Support and improvement of networks and applications that support the service Monitoring, improvement and support of the service
Compliance with legal obligations – Call tracking for emergency services
– Judicial requests
– Investigation, detection and prosecution of serious crimes
– Response to judicial, regulatory and supervisory entities
Control of information security – Access management, logs
– Backup management
– Security incident management


What are the deadlines for processing and preserving personal data?

Boat Alive processes and preserves your personal data according to the purposes for which they are treated.

There are cases in which the law requires the processing and conservation of data for a minimum period of time, for example, 10 years the data necessary for information to the Tax Authority for accounting or tax purposes.

But, whenever there is no specific legal obligation, then the data will be treated only for the period necessary to fulfill the purposes that motivated its collection and preservation and always in accordance with the law, the guidelines and decisions of the CNPD.

Thus, Boat Alive will process and maintain your personal data for as long as it maintains a contractual relationship with you.

Boat Alive may keep other personal data for periods longer than the duration of the contractual relationship, either based on your consent, either to ensure rights or duties related to the contract, or because it has legitimate interests that justify it, but always for the strictly period necessary for the realization of the respective purposes and in accordance with the guidelines and decisions of the CNPD.

Examples are contact for marketing and sales purposes, data preservation within the scope of invoice claim processes, exercise of warranty rights or offers that are of interest to the customer or prospect.


How do we collect your personal data?
We collect personal data with your consent when you purchase Boat Alive products or services, when you download or use Boat Alive e-books, quizzes, sessions, offers, products, services and applications or when you participate in market research.

The collection can be made orally, in writing or through the Boat Alive website.

But your personal information can also be collected from publicly accessible sources or other sources.


Cookies Policy

Information about our use of cookies.

Our website uses cookies to differentiate you from other users of our website. This helps us to provide a good experience when you browse our website and also allows us to improve our website.

A cookie is a small file of letters and numbers that we store in your browser or on your computer’s hard drive, if you agree. Cookies contain information that is transferred to your computer’s hard drive.

The cookies we use are “analytical” cookies. They allow us to recognize and count the number of visitors and see how visitors move through our site when they use it. This helps us to improve the way our website works, for example, by ensuring that users find what they are looking for easily. You can find more information about the individual cookies we use and the purposes for which we use them below:


  • The services in this section allow the owner to monitor and analyze web traffic and can be used to track user behavior.
  • Google Analytics (Google Inc.)
  • Google Analytics is a web analytics service provided by Google Inc. (“Google”). Google uses the data collected to track and review the use of this website, to prepare reports on its activities and to share it with other Google services.
  • •Google may use the data collected to contextualize and personalize the ads for its own advertising network.
  • Personal Data collected: Cookies and Usage Data.
  • Processing location: United States

Conversion Tracking for Facebook Ads (Facebook, Inc.)

Conversion tracking for Facebook Ads is an analytics service provided by Facebook, Inc. that connects data from Facebook’s advertising network with actions taken on this site.Dados Pessoais recolhidos:

Cookies and Usage Data.

Processing location: United States

Commented Content

Content commenting services allow users to make and post their comments on the content on this site.

Depending on the settings chosen by the owner, users can also leave anonymous comments. If there is an email address among the Personal Data provided by the user, it can be used to send notifications of comments on the same content. Users are responsible for the content of their own comments.

If a content commenting service provided by a third party is installed, it can still collect web traffic data for pages where the commenting service is installed, even when Users do not use the content commenting service.

Facebook Comments (Facebook, Inc.)

Facebook Comments is a content commenting service provided by Facebook, Inc., allowing users to leave comments and share them on the Facebook platform.

  • Personal Data collected: Cookies and Usage Data.
  • Processing location: United States

Email Marketing

We collect your name and email address when you register for a webinar or event, request a free resource, or join a waiting list via Infusionsoft

We use these data to send you emails about useful advice and industry news and to notify you of services and products you may be interested in. You can unsubscribe from our list at any time.

In addition, we collect your last name and postal address when you purchase a product or course as part of our payment provider’s card verification and sales tax collection process.

Remarketing and behavioral targeting

This type of service allows this website and its partners to inform, optimize and serve advertising based on the user’s use of this website in the past.

This activity is carried out by tracking Usage Data and Cookies, information that is transferred to the partners that manage the remarketing and behavioral segmentation activity.

In addition to any deactivation offered by any of the services below, the user can deactivate the use of cookies by a third party service by visiting the deactivation page of Network Advertising Initiative.

Remarketing of Facebook (Facebook, Inc.)

Facebook Remarketing is a remarketing and behavioral segmentation service provided by Facebook, Inc. that links the activity of this site to the Facebook advertising network.

  • Personal Data collected: Cookies and Usage Data.
  • Processing location: United States

Personalized Facebook audience (Facebook, Inc.)

Facebook Personalized Audience is a remarketing and behavioral segmentation service provided by Facebook, Inc. that links the activity of this website to the Facebook advertising network.

  • Personal data collected: Cookies and e-mail address.
  • Processing location: United States

Interaction with external social networks and platforms

This type of service allows interaction with social networks or other external platforms directly on the pages of this website.

The interaction and information obtained through this website are always subject to the user’s privacy settings for each social network.

This type of service can still collect traffic data for the pages on which the service is installed, even when Users do not use it.

Like button on Facebook and social widgets (Facebook, Inc.)

The Facebook Like button and social widgets are services that allow interaction with the Facebook social network provided by Facebook, Inc.

  • Personal Data collected: Cookies and Usage Data.
  • Processing location: United States

LinkedIn button and social widgets (LinkedIn Corporation)

The LinkedIn button and social widgets are services that allow interaction with the LinkedIn social network provided by LinkedIn Corporation.Dados Pessoais coletados: Cookies e Dados de Uso.

  • Processing location: United States

How to provide or withdraw consent for the installation of cookies

In addition to what is specified in this document, the user can manage cookie preferences directly in his own browser and prevent – for example – third parties from installing cookies.

Through browser preferences, it is also possible to delete cookies installed in the past, including cookies that may have saved the initial consent to the installation of cookies by this website.

Users can, for example, find information on how to manage cookies in the most used browsers at the following addresses:Google ChromeMozilla FirefoxApple Safari e Microsoft Internet Explorer.

With respect to Cookies installed by third parties, Users can manage their preferences and withdraw their consent by clicking on the related deactivation link (if provided), using the means provided in the third party’s privacy policy or by contacting the third party.

Notwithstanding the above, the Owner informs that Users can follow the instructions provided in the initiatives subsequently linked by the EDAA (EU), the Network Advertising Initiative (USA) and the Digital Advertising Alliance (USA), DAAC (Canada), DDAI ( Japan) or other similar services. These initiatives allow users to select their tracking preferences for most advertising tools.

The Owner therefore recommends that Users make use of these resources in addition to the information provided in this document.

System logs and maintenance

For operation and maintenance purposes, this website and any third party services may collect files that record the interaction with this website (system logs) using other personal data (such as the IP address) for that purpose.

Changes to this privacy policy

The owner reserves the right to make changes to this privacy policy at any time, by notifying users on this page and possibly within this site and / or – as far as technically and legally possible – by sending a notice to users through any information contact.

If the changes affect processing activities carried out based on the user’s consent, the owner must collect new consent from the user when necessary.

Owner and Data Controller

Boat Alive Unipessoal, Lda.

Owner’s contact email: setubalalive@gmail.com

As the installation of third party cookies and other tracking systems through the services used on this website cannot be technically controlled by the owner, any specific references to cookies and tracking systems installed by third parties should be considered indicative. For complete information, we request that the User consult the privacy policy of the respective third party services listed in this document.

Given the objective complexity surrounding the identification of technologies based on Cookies, Users are encouraged to contact the Owner if they wish to receive more information about the use of Cookies by this Site.


What are your rights?

See below your rights and the details of what is safeguarded in each one

Right of access

Right to obtain confirmation of what personal data are processed and information about them, such as, for example, the purposes of the treatment, the storage periods, among others. Right to see or obtain a copy, for example of invoices, written agreements or support requests you have made. 

Right of rectification

Right to request the rectification of your personal data that are inaccurate or to request that incomplete personal data be completed, such as the address, TIN, email, telephone contacts, or others. 

Right to erase data or “right to be forgotten”

Right to obtain the erasure of your personal data, provided that there are no valid grounds for its conservation, such as cases in which Boat Alive has to retain the data in order to comply with a legal preservation obligation for investigation, detection and prosecution crimes or because a lawsuit is in progress. 

Right to portability

Right to receive the data you have provided to us in digital format for current use and automatic reading or to request the direct transmission of your data to another entity that becomes the new person responsible for your personal data, such as receiving your invoices or transmit your contacts to the new responsible, but in this case only if it is technically possible. 

Right to withdraw consent or right to object

Right to object or withdraw your consent, at any time to a data processing, such as in the case of data processing for marketing purposes, as long as there are no legitimate interests that prevail over your interests, rights and freedoms , such as defending a right in a judicial process. 

Right of limitation

Right to request to limit the processing of your personal data, in the form of:

  1. Suspension of treatment
  2. limiting the scope of processing to certain categories of data or processing purposes.

Right to complain

Right to complain to the supervisory authority, CNPD, in addition to the company or the DPO.

Boat Alive Unipessoal, Lda

Mail: setubalalive@gmail.com
Telephone: 967 622 469


Boat Alive has implemented the appropriate, necessary and sufficient logical, physical, organizational and security measures to protect your personal data against destruction, loss, alteration, dissemination, unauthorized access or any other form of accidental treatment. or illicit.

Boat Alive has implemented

  • Logical security requirements and measures, such as the use of firewalls and intrusion detection systems in your systems, the existence of a strict policy on access to systems and information and the registration of actions taken by Boat Alive employees on data personal details of customers or users;
  • Physical security measures, among which stand out a strict access control to the physical installations of Boat Alive, by employees, partners and visitors, as well as a very restricted and permanently monitored access to the essential technological infrastructures of Boat Alive;
  • Means of data protection from conception (“privacy by design”) using technical means such as the mask, encryption, pseudonymization and anonymization of personal data and, also, a set of preventive measures favorable to privacy (“privacy by default ”);
  • Scrutiny, audit and control mechanisms to ensure compliance with security and privacy policies;


Websites of Boat Alive and others
Regarding the use and processing of personal data from Boat Alive websites, be sure to consult the rules on the use of cookies on the respective websites.

Boat Alive websites, products or applications may contain links to third party websites, products or services, which have no relationship with Setúbal Alive or which are not covered by this Privacy Policy.

The collection or processing of personal data requested by these third parties is at your sole responsibility, and Boat Alive cannot be held responsible, under any circumstances, for the content, accuracy, veracity or legitimacy of these websites or for the misuse of the data collected or processed through them.

We alert Boat Alive Customers and Users to this fact and to the need to, before using the websites, products or applications, read and accept the rules regarding the processing of personal data defined by these third parties.

Other advice

Boat Alive advises prudence in the exposure of your personal data and in the circulation of that data over the internet, acts that are the client’s full responsibility, since these data are not fully protected against possible violations, the adoption of complementary security measures, including the maintenance of equipment (PCs, tablets or mobile phones) and programs properly updated and configured with firewalls and protection against malicious software (eg, antivirus), the non-browsing of sites of dubious reputation or for which there is no guarantee of authenticity, the physical protection of your equipment and avoid placing access credentials on publicly accessible computers (eg, internet cafes, hotels, etc.) and the use of strong and different passwords depending on each service or website.

Legal information

This privacy statement was prepared based on provisions of multiple laws, including art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).

This privacy policy refers only to this website, if not otherwise indicated in this document.

Information not contained in this policy

Further details on the collection or processing of personal data can be requested from the Owner at any time.